Tag: sean buvala

The Story You Create Creates You

Your “sourdough starter” is the stories that you create to tell your company’s work.  The truth is: if you don’t create your stories then somebody else will. If you don’t put good stories into your organization, into your clients, you’re going to have flat results, or worse, you’re going to have something that other people have told about you that is simply untrue because they’ve never heard your story.