Marketing is work. Breath. Move. Accept what you can. Look up. Practice absurd levels of patience. (Sean Buvala)
Too many creatives build programming/training (in their bubble) and then try to sell it. They are usually disappointed that no one buys/uses their work.
I get that this is a struggle. I get that our owner’s side of us takes over, and we fall in love with the way our businesses are or used to be. That the world has changed. And we’re still holding on to things like vanity, ego, locations. And I don’t say those negatively. These are human conditions and people are in tough times right now.
Metaphors build a business. They work in your work. If you do nothing, you can keep floundering. Let us set you on the yellow-brick road, as it were.
So, it’s like playing pinball in your business lately? I get it, biz owner. You wake up at night thinking; “If I could just get ‘them’ to understand how good my company is.” Man, when I was a kid, it was worth peddling my bike down 51st avenue to get to the […]