The First Task of the Business Storyteller
The first task of the business (or NPO) storyteller is to listen to their clients, customers or team.
The first task of the business (or NPO) storyteller is to listen to their clients, customers or team.
You might have a perfect story or illustration, the ideal graph or illustration, the anecdote to end all anecdote – and yet all of that might still be worthless to your listener.
Today I’m talking to anybody who has a business or a nonprofit organization that’s at a pivot point, whether that’s in the beginning of your organization or in the middle, wherever it is, that has a turning point and needs to have something happen new in their business. I want to tell you that the next results from your pivot point and your turning point are going to come from the next story that you tell.
In this note, I am specifically talking to those connected to the nonprofit, business, entrepreneurial, or “start-up” worlds. Tired, yet? Have you heard: “Use Business Storytelling to Make Your Company Stronger.” “Everyone is a storyteller.” “You have to have great stories.” + more. . . I do understand the problems you’re facing. Look, there are […]