The first task of the business (or NPO) storyteller is to listen to their clients, customers or team.
You might have a perfect story or illustration, the ideal graph or illustration, the anecdote to end all anecdote – and yet all of that might still be worthless to your listener.
Today I’m talking to anybody who has a business or a nonprofit organization that’s at a pivot point, whether that’s in the beginning of your organization or in the middle, wherever it is, that has a turning point and needs to have something happen new in their business. I want to tell you that the next results from your pivot point and your turning point are going to come from the next story that you tell.
In this note, I am specifically talking to those connected to the nonprofit, business, entrepreneurial, or “start-up” worlds. Tired, yet? Have you heard: “Use Business Storytelling to Make Your Company Stronger.” “Everyone is a storyteller.” “You have to have great stories.” + more. . . I do understand the problems you’re facing. Look, there are […]