The first task of the business (or NPO) storyteller is to listen to their clients, customers or team.
Today I’m talking to anybody who has a business or a nonprofit organization that’s at a pivot point, whether that’s in the beginning of your organization or in the middle, wherever it is, that has a turning point and needs to have something happen new in their business. I want to tell you that the next results from your pivot point and your turning point are going to come from the next story that you tell.
Storytelling techniques like these nine can help you communicate better when you have a story to tell. If you are just starting out, choose one or two of these storytelling tips that you will pay extra attention to in your next presentation.
I teach about storytelling, public speaking, and publishing. Each of those three areas has salt-and-pepper level basics that need to be learned, understood, and practiced to be competent. What is it that you do? Does it have “basics” that need to be embraced? I know that you know what these basics are. Maybe we all need to relearn a bit?
As I have done for decades, I urge you, especially those involved in small businesses, startups, or even the more entrepreneurial-prone to develop true, full stories for sharing with your clients and in your presentations. Stop thinking your quick anecdotes quickly dropped off on your way to THE ASK for the sale are doing you much good. Strive for the authenticity and integrity of true business and leadership storytelling.