Too many creatives build programming/training (in their bubble) and then try to sell it. They are usually disappointed that no one buys/uses their work.
Your “sourdough starter” is the stories that you create to tell your company’s work. The truth is: if you don’t create your stories then somebody else will. If you don’t put good stories into your organization, into your clients, you’re going to have flat results, or worse, you’re going to have something that other people have told about you that is simply untrue because they’ve never heard your story.
Storytelling techniques like these nine can help you communicate better when you have a story to tell. If you are just starting out, choose one or two of these storytelling tips that you will pay extra attention to in your next presentation.
Although you might be enthused about recreating your company’s story with good storytelling, focus first on one department at a time.
Lately, I think it is hard to find an audience that can be engaged by someone talking at them. People now interact daily with data and info. They expect to be a part of the creation of the conversation. You could complain because it’s more work to speak to an audience these days or you can actively engage them in the presentation. Here are some techniques to help you do that.