Author: Sean Buvala

Sean Buvala is a storyteller and publisher based in Arizona. He works with adults seeking to have a better understanding of how well-crafted narratives can help communicate great ideas. Education: Prescott College Location: Avondale, Arizona

Too Many Tentacles: What Is and Isn’t A Story for Business?

As I have done for decades, I urge you, especially those involved in small businesses, startups, or even the more entrepreneurial-prone to develop true, full stories for sharing with your clients and in your presentations. Stop thinking your quick anecdotes quickly dropped off on your way to THE ASK for the sale are doing you much good. Strive for the authenticity and integrity of true business and leadership storytelling.

Stop Telling Jokes and Start Using Storytelling

Let’s look at jokes first. Back in the day, if you were around for “back in the day,” you might have read about how jokes are a good way to communicate ideas. However, a joke, unlike a story, does not engage an audience. It’s talking at people instead of with people. A story has a benefit for both listener and tellers, and jokes don’t do that. I tell you what folks. I really think you should dump most of the jokes out of your presentation style. This is not 1950. Let’s go beyond that.

3 Ways to Connect With Your Audience

Lately, I think it is hard to find an audience that can be engaged by someone talking at them. People now interact daily with data and info. They expect to be a part of the creation of the conversation. You could complain because it’s more work to speak to an audience these days or you can actively engage them in the presentation. Here are some techniques to help you do that.