You might have a perfect story or illustration, the ideal graph or illustration, the anecdote to end all anecdote – and yet all of that might still be worthless to your listener.
Chaos is all around right now. It might seem safe in the seat where you are. Maybe you want to call upon supernatural powers to fix your problem. It’s not safe. You’re still stuck in the mud. You are not helpless in our current situation. You can do this. Stop blaming the mud, the horses, the mighty Hercules even. Get down and push your own wagon, too.
As I have done for decades, I urge you, especially those involved in small businesses, startups, or even the more entrepreneurial-prone to develop true, full stories for sharing with your clients and in your presentations. Stop thinking your quick anecdotes quickly dropped off on your way to THE ASK for the sale are doing you much good. Strive for the authenticity and integrity of true business and leadership storytelling.
Although you might be enthused about recreating your company’s story with good storytelling, focus first on one department at a time.
In this note, I am specifically talking to those connected to the nonprofit, business, entrepreneurial, or “start-up” worlds. Tired, yet? Have you heard: “Use Business Storytelling to Make Your Company Stronger.” “Everyone is a storyteller.” “You have to have great stories.” + more. . . I do understand the problems you’re facing. Look, there are […]