Storytelling is The Next Tipping Point in Your Business

The next turning point in your business is going to come from a story you tell.

 

 

TRANSCRIPT:

Hey everybody, it’s Sean Buvala from morethanspeaking.com. Today I’m talking to anybody who has a business or a nonprofit organization that’s at a pivot point, whether that’s in the beginning of your organization or in the middle, wherever it is, that has a turning point and needs to have something happen new in their business.

I want to tell you that the next results from your pivot point and your turning point are going to come from the next story that you tell.

So let me tell you a story.

I was working in a nonprofit organization in a department that was very traditionally underfunded. It really was kind of, (it wasn’t a throwaway position,) but it really was designed to keep parents happy. I was working in this department that didn’t have the funding for what I needed to do to serve those who were supposed to serve. I knew that I would have to go beg for funding from the people who control the purse strings.

So I did two things to begin.

The first thing that I did was to do my homework. Sometimes people will think because they’re going to use storytelling that they don’t need to do the homework of business. Yes you do. Storytelling does not replace facts but rather it carries facts and takes facts forward.

So the first thing I did was to do my homework on the numbers. I knew my numbers really well. I knew who I was serving. I knew that my department was not as well funded as other departments that were serving even less people than I was. So we did that math work.

The second thing I did was to collect the stories. I went to the people, the families that were being served by our department and I said, “Can you write down your stories for me? What’s the beginning, the middle and the end of your experiences or your end being in the current thing. What is the beginning, middle, and end of your experiences with our department?”

I gathered probably five, or seven, of those types of stories from very different types of people. Then I put all this together and I made my presentation.

I started by sharing the stories that had been shared with me and shared only with permission; don’t tell people’s stories without their permission. So I started to share probably three of those stories then I presented the facts and the figures and then I ended by telling those stories, more stories that I had gathered as well.

So what I had was a set of stories and facts that would help me get what I needed, a turning point in my nonprofit organization. I was funded rapid-fire faster than I’ve never seen funding happen in that particular organization When I asked the person who was responsible for the purse strings, I said, “How did that happen so fast?” And they said, “Well, you certainly made your case, didn’t you?”

So in that discussion of after that, we were doing things that the people with the purse strings didn’t even know we were doing. The organization didn’t recognize the extent of the funding needed for the work that we were doing for the people we were serving.

So if you are at a turning point, a pivot point in your business, your organization, it is time to embrace new stories and define those stories. If you need help finding those stories, talk to me. That’s what I do. I’m going to help you find your stories so that we can make a difference in your organization.

Thanks for listening. I am Sean Buvala, from morethanspeaking.com and if there’s any way that I can help you, please let me know. Okay. Thanks.

Whoo. I got all the way through this without having a car accident. Bye.

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Sean Buvala helps grow your business with emotionally compelling stories that create a bond between client and company. Learn more at morethanspeaking.com. Let’s talk. 

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