You might have a perfect story or illustration, the ideal graph or illustration, the anecdote to end all anecdote – and yet all of that might still be worthless to your listener.
Your “sourdough starter” is the stories that you create to tell your company’s work. The truth is: if you don’t create your stories then somebody else will. If you don’t put good stories into your organization, into your clients, you’re going to have flat results, or worse, you’re going to have something that other people have told about you that is simply untrue because they’ve never heard your story.
Chaos is all around right now. It might seem safe in the seat where you are. Maybe you want to call upon supernatural powers to fix your problem. It’s not safe. You’re still stuck in the mud. You are not helpless in our current situation. You can do this. Stop blaming the mud, the horses, the mighty Hercules even. Get down and push your own wagon, too.
Today I’m talking to anybody who has a business or a nonprofit organization that’s at a pivot point, whether that’s in the beginning of your organization or in the middle, wherever it is, that has a turning point and needs to have something happen new in their business. I want to tell you that the next results from your pivot point and your turning point are going to come from the next story that you tell.
Transcript: Hey everybody, Sean Buvala from Small Tooth Dog Publishing or Sean Buvala from morethanspeaking.com. I’m not quite sure which hat I’m wearing tonight. This evening I’m speaking to you who may be home in quarantine who may be thinking, “Oh man, it’s all over. I don’t know where I’m going I don’t know what […]