The work, in print

The same frameworks Sean teaches in sessions and on stage are in these books. Built for practitioners. People who want to do the work, not just read about it.

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Storytelling 101 Workbook

The Storytelling 101 Workbook is a practical, hands-on workbook that teaches you how to turn your ideas into stories people actually remember. Whether you’re speaking in business, teaching in a classroom, leading in a church, or connecting at home, this book shows you how to communicate with clarity and impact. No professional storytelling experience required.

Inside, readers learn how to uncover their own stories, structure them effectively, and deliver them in a way that captures attention and keeps audiences engaged. With simple exercises and proven techniques, the book helps you move beyond memorization and into authentic, confident storytelling that works in real life.

If your message matters, and you want people to feel it, remember it, and act on it. This is where you start.

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Go Deeper

Measures of Story: How to Build a Story from Floats and Anecdotes

Measures of Story is a practical guide to turning everyday anecdotes and “floats” (small, incomplete story ideas) into clear, effective stories for business, education, and personal use.

This book helps you:

  • Understand the differences between stories, anecdotes, and floats
  • Replace outdated messaging (like elevator speeches) with meaningful stories
  • Identify commonly overused ideas that aren’t true stories
  • Develop real stories from personal and organizational experiences
  • Use examples and guided exercises to create your own stories

Focused on story creation rather than performance, this book provides straightforward tools to help you communicate more clearly and connect more effectively in any setting.

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Want to go further?

The books are the starting point.

If you want to apply these frameworks to your specific organization with someone in the room, that's what the coaching is for.

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