Tag: corporate story

Too Many Tentacles: What Is and Isn’t A Story for Business?

As I have done for decades, I urge you, especially those involved in small businesses, startups, or even the more entrepreneurial-prone to develop true, full stories for sharing with your clients and in your presentations. Stop thinking your quick anecdotes quickly dropped off on your way to THE ASK for the sale are doing you much good. Strive for the authenticity and integrity of true business and leadership storytelling.