image with words sun stories for your listening pleasure in orange lettering with a faded image of the sun shining through trees

Eclipse Storytelling

Block out some time to let these stories shine in your life. All stories performed by me from my CD, “Calling Out a Rising Sun.” The CD doesn’t have the Amphitheater tags on it, of course.

1. Calling Out a Rising Sun

A story about the 10 suns hiding in a cave. Originally created by me for a program on addiction recovery.

2. The Sun Chases the Moon

A story about the sun chasing the moon. While it is my original story, the idea of the sun and moon in a chase is an old concept. It was included on the CD as a story about the mentor/mentee relationship between on men and boys.

Our Wild Winter Sun shirt at Amazon.

Storytelling Techniques for Research and Science.

The more esoteric your work is, the more you need to use storytelling in your job. To those of you in the IT (or any technology at all) and Research departments, I am talking to you. I’m also talking to you in STEM and STEaM programming.

Sometimes it is hard for the others in your company to understand the ins and outs of the mysteries of technology and research. By using the power of storytelling techniques in your communications, you can create the “frames” to highlight, carry and explain the bigger concepts of your work.

light streams into tall windows filled with wooden frameworkEvery house I have ever been in has a wall or table filled with pictures of family and friends. Rather than just glue these pictures to the wall, the pictures are placed in frames that help draw the eye to the subjects contained within. In the most artistic of homes, the frames surrounding these pictures have been carefully chosen to help emphasize the content of the pictures. Done well, the frames are an extension of the pictures. The more important the pictures (the “everybody in the family” type) have the most expensive and sturdy frames.

Just like these picture frames in someone’s home, your ability to frame your complicated and important data in the context of a memorable story will protect and carry your message to your listeners. None of this has to be complicated by the way. Even simple framework in a sun-lit window creates even more beauty, turning glare into art.

Let me give you an example of how this works.

a shiny metal golden egg sitting on some blue carpeting...a close upYou could talk about the collection methods used to complete a survey and how that proves the validity of the data. However, folks want results first. So, instead of talking first about how the data means you must completely drop an ingrained and “sacred cow” program from your company, you could start with the story of “Jack and the Beanstalk,” (JATBS) emphasizing how Jack’s mother was furious with Jack for trading her sacred cow for a few magic beans. However, in the end, Jack ends up with a goose that lays golden eggs, giving Jack and his mother more than they ever dreamed of.

You will the present your data after you tell your version of JATBS, showing the data that correlates to your conclusion. Then, you might lead a discussion based on the data that asks, “Just like the mother in JATBS, what do we in our company fear from what the data tells us? In what ways is this data like magic beans for our company’s future?”

You can then end your presentation with a recap of JATBS. Now, you have framed your data (data is important and needed) in the center of a very familiar and comfortable story. I can assure you that the first time you do this process, you will wade through some discomfort and come out with a presentation that will cement the conclusions of your data into the minds of your listeners.

Here are three things you should know about story and narrative as framing tools.

1. People just want to know “what’s in it for me?”

Your fellow employees are not as interested in the mechanics of your job as you are. I know you have gone to school to learn how statics work. I know you understand the many ways to hook up one computer to another in your office. However, the people you work with have not gone to the same schools you have. For most of them, how you collected the data is not nearly as important as what the data implies and instructs for their work. Storytelling lets you talk about benefits of research and technology, not just mechanics.

2. Stories remind you to speak in the language of the people: your fellow employees or even the general public.

Although the idea of the uncommunicative IT employee or scientist is an unfair cultural joke, there are those in your company that are still slightly afraid of you. When they know you will speak in ways they understand, they are more open to hear what you have to say. When you can give folks the story of how others have benefited by the work you are proposing, they will feel better about providing you the tools and time to fulfill your projects. In a sense, storytelling allows others to know you are “on their side.” It’s far better to talk to others about how Susan at the other office could get twice as much work done in the same amount time after the expensive software update you have proposed rather than list of the uncommon features of database processing.

3. Your CFO approves funds for results not information.

Most people hate the process of change. Results are better than promises. Stories are the frames that carry results. You will get much more support for any project when folks know how others have benefited from your proposals. How the office across the city became so efficient that they now have a four-day workweek is one-hundred percent more effective in getting results than any presentation of how a Blade server works.

Your work in statics, data and technology is vital to your company. Even more vital is your ability to communicate the benefits of your work to the rest of your company through good business presentation skills. Information framed in the context of story, information carried by understandable narratives, will stick with your fellow staff members much longer than data alone. Take a chance and frame your next presentation in story.

Go deeper into this subject on how to create a story with my short-and-focused book on designing your stories: “Measures of Story,” over on Amazon.

Sean Buvala is an award-winning trainer who teaches businesses and nonprofit organizations how to grow their bottom line and employee satisfaction through the power of storytelling. You learn more about his work at Follow him at Twitter @storyteller .

What Makes The Ultimate Storytelling Success?

an extreme closeup of an eye looking upUltimately, who is responsible for the “success” of a storytelling experience? If you value the story-process, then three entities carry the weight of storytelling success and effectiveness. By the way, I am not sure I know exactly what success looks like in all cases. It seems to be a bit fleeting, no? You can decide what success means for you, but I find that the following three items remain true.

1. The Audience
Are the audience members prepared? Are they interested? Are they distracted? Are they ready or not for the story experience? How many of us have sat in a boardroom or classroom where the audience is simply unwilling to listen, to do their part, to be attentive. Sometimes you can’t get past the audience, no matter how hard you try.

2. The Teller
Is the teller prepared? Is the story crafted and ready for an audience or is it just “off the cuff?” That spontaneity is a cardinal sin in business storytelling, by the way, and disrespects the audience. Did the teller find several sources for the world tale they are about to tell or talk to more than one person about the personal tale they have chosen? Has the teller planned pacing, tone and inflection in a manner ready for each particular audience? You wouldn’t go on a long road trip without preparing the automobile. That would be foolish. In the same way, don’t go out and speak to an audience without proper preparation.

3. The Story
At the core, a story is neither good nor bad. It simply is. But, a poorly chosen story can really crush the effectiveness of a storytelling moment. Tellers can fall in love with a story and use that story in every situation, regardless of the appropriateness of the story for a given environment. Be open to all stories that come across your mind and research. Choose the right pieces for the right audience.

In coaching many clients, I strive to help each understand the dance, the movement, the synergy of audience, teller and story. All the parts need to be in place to make the experience work. Awareness is key to being a great storyteller.

Sean Buvala has been storytelling professionally since 1986. It’s his life and livelihood. Tweet him at .

9 Tips for Storytelling in Any Situation

sean buvala tells stories on an outdoor stageHaving a good sense of storytelling techniques is important for people involved in any form of communication. Unlike other ways to express a story, storytelling takes place in the moment, cocreated between the storyteller and listener. Each act of storytelling is a unique experience. Here are nine storytelling tips to use when you want to make the most of the story you have chosen.

1. Choose stories you like.
No matter if you are telling stories to children, illustrating a point in a business presentation or telling a sacred story in church or temple, use stories that you like. There are thousands upon thousands of stories in the world. Use the ones you like.

2. Practice your story.
Take the time to learn how to tell a story. Do not look at or hear a story just once and try to repeat it. Break the story into parts and remember the action piece by piece. Practice with a recording device and a gentle-yet-truthful friend who can hear your first attempts.

3. Take out the parts of the story that slow down the action.

Beginning storytellers will hear or read a story and then try to retell every nuance of the story. Storytelling occurs in the moment so not every detail has to be included each time. Ask yourself, “Do I need to tell this piece of the story this time? Is it critical to the story?”

4. Speak clearly.
If you have chosen a story you like, thought about the parts that fit and then practiced telling that story, you will be confident to deliver it to the audience. Smile if the story requires it and then speak with that confidence. Enunciate and project your voice towards the listeners.

5. Keep an appropriate pace.

Again, with confidence in your own story and preparation, you will not be in a hurry to spill out the words of your story. Speak slowly enough to be understood but not so slowly that the minds of the audience go wandering.

sean buvala adjusts a stand microphone while standing on on outdoor stage6. Use a microphone.
You need to use a microphone to be heard. This shows respect to your audience. For experienced speakers, you will want a microphone if your group is 25 or more people. For those new to public-speaking, use the mic with any group larger than a few gathered around a table.

7. Keep good eye contact.
Look at your audience, linger with one person and move on to the next. It always amazes me how one fleeting moment of eye contact can make an audience member come to me and say, “I felt like you were talking to me personally.”

8. Use natural gestures.
“You looked so confident up there. I never know what to do with my hands.” When people say this to me, I am thankful that I took the time to prepare which gestures I would use and when I would use them. Make gestures that come naturally to you, but plan and prepare them ahead of time.

9. Avoid the “moral of the story” finishes.
Stories are often powerful pieces of Truth and storytelling is one of the most effective ways to convey them. You dilute the power of the story when you are the first to tell an audience what your story means. If you must do the “moral” of a story, ask your audience first to tell you what they think. It will surprise you.

Storytelling techniques like these nine can help you communicate better when you have a story to tell. If you are just starting out, choose one or two of these storytelling tips that you will pay extra attention to in your next presentation.

Sean Buvala has 30+ years of expertise in the field or oral storytelling and narrative development. See his Twitter at

a list of the nine tips in a graphic storytelling tips by sean buvala

How To Tell A Story

How to Tell a Story?

One of the most searched-for communication skills on the Internet is “how to tell a story.” I would like to give you a quick step-by-step guide to this process of story telling, drawn from my 30+ years of being a professional storyteller. This is the fast and quick method to learn a new story.

1. Decide on a story. Sounds elementary, but at some point, you need to find a story that you love. If you are having problems, search the Internet for some simple Aesop fables or find some good stories at a site like .

2. Break the story down into an outline of events so that you can remember the episodes of each story.

You have two choices for step three. Do one or both if you would like.

3A. Write out or draw out the parts of the story. Using longhand, that means pencil and paper, write out the episodes of the story in your own words. Do not copy the story. Rewrite it in your own words. Doing this process by hand allows your brain to overcome any resistance you might have to the story. Knowing you can do this process with your story is also a way for your brain to overcome some fear of public speaking that might hinder you from telling this story.

3B. The other way to break down a story is via “storyboarding,” a technique that many storytellers use. Take a letter-sized piece of paper. Fold it in half along the length. You now have an eleven inch piece of pager that looks like a taco. Then, fold the right side up against the left and then fold the same way again. When you unfold the paper you will have a piece of paper divided into 8 segments.

Starting at the top segment, draw out each step of the story. This is only for you to learn so stick figures and bad drawings are just fine. This visual method may help you grasp the story better than writing alone.

4. Begin to tell yourself the story, aloud, using your own words while looking at one of the #3 tools above. Repeat this process several times.

5. Think about the story you are telling. Are there parts of the story that do not really need to be there? Do they drag down the story? Cross them off the list or the storyboard and tell yourself the story one more time with those parts of the story removed. Again, at each of these times, you are speaking your story aloud. Let your face get a feel for the story.

6. Put your notes down and tell yourself the story a few more times. This is a great exercise to do while you are driving your car or cleaning your house. Just keep talking to yourself.

7. Call up a friend or find an associate and tell them your story. Use no notes or storyboard. When you finish telling the story to your associate, ask them if it makes sense to them. Did they think you left out any parts? This is not the time to see if they “get it” or understand the deep meanings. You just want to know if the essential delivery of the story makes sense.

8. As your confidence in the story grows, you will want to start thinking about the emotions represented by different words in the story. You may find that you wish to emphasize one part or character over another. These things come with time. If you feel better about saying “once upon a time” at the beginning or “the end” as one of your story endings, then do so. As you grow to understand storytelling even more, you will learn so many other ways to start or end a story.

9. When it is time for your story’s debut, be confident. Look at your audience. Speak clearly. Slow down and enjoy the story experience. As a professional storyteller, I can tell you that it takes a dozen or more tellings of a story to find the your true rhythm and delivery for each story.

There you have it, how to tell a great story! This is a quick, get-it-now guide to storytelling. There is so much more you can learn about how to tell a story. Remember- get started today telling stories. Like a painter who must paint often to get better at painting, you, too, must speak stories often and to many groups in order to improve.

Some resources:
For hundreds of articles and stories, please visit To order the EWorkbook on storytelling that includes live coaching and audio files, please visit

Based in Arizona, Sean Buvala is a full-time professional storyteller and storytelling consultant who works throughout North America teaching storytelling for business. Along with storytelling techniques for corporate communication, Sean is also sought after for teaching storytelling for teachers of middle school and high-school students. For more information about Sean’s work as a storytelling coach, please see his site at