Before you ask that one question about publishing. . .

(Raw Transcript) Sean Buvala:
Hey folks, hi, Sean Buvala, Small-Tooth Dog Publishing. Trying to get my act together on some things here, hang on a second, and then we’ll do it. Glad you are here, comments and questions below as always. You know how that works on Facebook. Your likes are really important, that helps us to know what you like and don’t like. Comments, we love those as well.

Sean Buvala:
Talking about publishing, the business of publishing. I’m the publisher at the Small-Tooth Dog Publishing Group here in Avondale, Arizona. And our work is primarily in non-fiction work, children’s books, books about real life. We don’t do fiction, we don’t do novels. Nothing wrong with any of that but we don’t do it, we don’t do erotica. We don’t, we really don’t do how-to manuals, anything along that line. There are great publishers out there who can help you with all of that.

Sean Buvala:
Today’s one of those days, it’s Friday, so it’s been a long week. A lot of things going on, I’ve been with you every day this week. Today was a day of getting books in and sending books out. This was a day of working with people who do editing and formatting. This was a day talking about distribution. If you aren’t in publishing and you don’t know what distribution is considered yourself lucky. It is the headache of publishing, that is for sure. Yes, I did get a haircut, actually, I got them all cut. Dad jokes, somebody’s got to.

Sean Buvala:
So I get a regular email, I got one of them this morning and that email was, can you tell me how to get started in publishing. And I get that type of question a lot from different places and different people. And it’s a common question and it’s, it’s the way people begin a conversation about publishing but here’s how the conversation often goes if I talk to someone individually.

Sean Buvala:
They say, “I want to know how to publish a book.” And then I say, “Have you written a book?” And then they say, “No.” And I say, “Have you written any chapters of a book?” And they say, “No.” And then I say, “Have you written an outline of a book?” And they say, “No.” I say, “Have you researched the audience that you’re going to be talking to?” And they say, “No.” I say, “Have you thought about your avatar?” We talked about avatars this week, have you thought about the avatar of the person you’re writing the book to? No.

Sean Buvala:
So here’s the deal, if you want to publish a book, you have to write a book. That’s how it’s done. Well, what I if I do all this work and it’s not right? I guarantee you it won’t be right. No matter what you do, that’s what editing is for, that’s what formatting is for. That’s what the process is of getting published. But if you come and talk to me or any other publisher and you say, “I want to get a book published.” Then you need to have done some work, you need to have something in front of you. Do I have to write the whole book before I go to a publisher? No, you don’t but at least have outlines and a sense of having written something about that book. You need to show us what that looks like.

Sean Buvala:
So the question often isn’t, the question shouldn’t be “how do I get a book published” but “how do I begin?” And that’s what I would tell you. You have to, especially in our work which is non-fiction and children’s books, you have to do some research on the audience. Why are you writing the book? Writing alone isn’t enough, whether you get published or not doesn’t make a difference. But writing alone is enough.

Sean Buvala:
Who are you writing it to? Do some research, do some work so that you know who you’re writing to. Go back and watch the piece earlier this week about avatars, writing to avatars where I talked about Rick, who was my avatar for Daddy Teller. So you do all that basic work to get started. So how do I get started in publishing? You get started in publishing by writing a book.

Sean Buvala:
Now some of that may be a little different depending on if you’re writing technical manuals and stuff like that, that’s not what I’m talking about today. But our work in non-fiction and children’s work, you start by writing a book. It’s been fun doing these with you this week and we’re going to do a regular set of Facebook Live pieces. I don’t know when we’ll restart, I don’t think we’ll be doing much next week, it’s an extremely busy week for us. But we’ll be doing regular Lives. We’d love to hear your comments below, you’ve probably watched most of them this week. We’d love to hear your comments, your likes, and your hearts and all of those things and your thumbs up make a big difference in how these things get viewed.

Sean Buvala:
So anyway, I’m Sean Buvala, Small Tooth Dog Publishing in Arizona, come visit us at smalltoothdog.com. There is a place on that page for you to join our mailing list so that you can keep up with us. And of course, keep your eye on this page, give us a like, give us a follow and do that. Always your questions are welcome and your inquiries into what it is to be published are always welcome.

Sean Buvala:
So thanks for watching today, it’s been a great week with you. Sean Buvala, Small Tooth Dog Publishing, smalltoothdog.com. Oh by the way, if you’re in Washington this week and you’re at the American Library Association’s annual conference, we have a couple of books in the booth number 1145 which is a cooperative booth with the IBPA, Independent Book Publishers Association. We have two books, one by Laura Packer in there and one by Marc Severson One kid’s book and one more non-fiction book. So we hope that you come to stop by and we understand that if you stop by booth 1145 you can register for a $500 drawing. And so who doesn’t want to possibly win an extra $500 dollars for walking past the booth and ogling our great books. Anyway, we’ll see you later. Thanks, bye.